Divinah Declar has become one of Kenya’s fastest-rising content creators, with her relatable content raking in millions of views. She has already collaborated with some of the biggest stars in the digital media space, and big brands have already collaborated with her.
KFC, Santa Lucia Pasta, and Dairyland have all done influencer campaigns with her. Divinah comes across as witty and down-to-earth, yet bold in her creations.
We sat down with her to learn more about her journey in this industry.
Tranquil Media Group: So, who is Divinah?
Divinah Declar: I was born and raised in Nairobi’s Dandora area. Growing up, I always wanted to be an actress… but being in an African home, acting hasn’t been recognized as a career yet. But that has been changing… my mum is also pushing me by telling me, ‘you can do this.’
So I started performing in churches on Christmas and Easter, taking on roles such as Mary Magdalene and Elizabeth (the mother of John the Baptist). My passion grew as I became older. In high school, I had to pause due to some hardships. Immediately after graduating, I resumed, but as a content creator.
TMG: What are your biggest milestones so far in the industry?
DD: I have been blessed to collaborate with established content creators; think of Mokaya, Mjaka Mfine, and Nick Kwach. I think 90% of my professional life has been a highlight. The brands I’ve collaborated with have also made it easy to work with them.
TMG: That’s really inspiring. Any profession has its own challenges, though. Which ones have you faced?
DD: My original plan was to be an actress in movies or TV… even though doing relatable skits worked out so well. So, striving to deliver a message home within 3 minutes hasn’t been easy.
I have been exploring different personalities in my content, from playing the role of a mother to a child, trying to figure out who I am and which of my characters my audience wants more of.
TMG: Most of your fans probably think you started doing content creation recently because of the viral moments. When did you actually begin?
DD: I didn’t start in January 2026, as most people assume. I went fully professional in early 2024, even though I had been doing fun content for years prior.
It was on a Sunday… I was heading to church when I happened to pass by a group of up-and-coming content creators.
They needed a character, and I gladly offered to help real quick.
When we shot our first video, it was their first time hitting 100 likes on TikTok. This was promising, so we collaborated for about a year before I decided to pause.
I then met a content creator named Kevin Maina. We shot some videos, and that is how I got discovered by one of Mokaya’s friends – Warui.
Shortly after, I began shooting with Mokaya, and that’s how the viral moments came to be… and opportunities began to flow in.
TMG: Who do you aspire to work with in the future?
DD: There are some actresses that I look up to, including Taraji P. Henson and Michael B. Jordan. I am a big fan of those two. Taraji is a role model to me. There’s no movie that these two have been in that I haven’t watched.
TMG: Your content concepts – are they influenced by your life experiences? And when choosing characters in films in future, do you feel you’ll lean towards those that reflect your life so far?
DD: The characters I’ve chosen are about relationships…and I’d say that 99% of the concepts are influenced by my own experiences.
TMG: Upcoming creators don’t know the ways to make money. How can you advise them on monetizing their craft and putting food on the table?
DD: They need to package themselves well. This affects the kind of brands that will be willing to work with them. There is money in content; I won’t lie…but it all depends on how you package yourself.
TMG: There are those who solely post themselves online and have gained tonnes of followers but still can’t seem to attract brand deals. Is it a must for someone that they embrace a certain type of content or character in order to win brand deals?
DD: It is still about packaging. You need to have something that you’re bringing to the table for that brand to see potential. There has to be something that you are known for. Personally, I don’t think doing only that is enough.
TMG: Speak to your fans… They've been supportive, and some of them would love to know what to expect from you in the next one or two years.
DD: One thing I can say is that I am really coming in fast. I am promising better, bigger content and big steps forward.
I have the best fans; even at my worst, they come through for me. They defend me in the comments when there’s negativity. I’d like to thank them for accepting me, because I was really scared of joining social media.
TMG: Finally, people would like to know… What's your typical day like?
DD: Funny thing is that I am an introvert with a bubbly personality. When I am with people, I tend to be talkative. But you have to force me to come outside… I can literally spend months indoors. For me, fun stuff includes watching movies… I am a great cook… and I genuinely love trying new cuisines.
My typical day at work is usually hectic. We can shoot from morning till the next morning. So it’s never easy on set. It may seem like just a 3-minute video, but it takes a lot of effort.
